FEEL THE DRIVETRIBE EXPERIENCE
Channel and social branding
DriveTribe was launching its new social platform and wanted to ensure they hit the ground running. I created dynamic splash screens and intersitial animations to drive them forward
Client
DriveTribe
Services
Art direction
Concept and Ideation
Motion graphics
Sector
Automotive
Social platforms
Date
2016
About the project
DriveTribe had recently created is logo identity and wanted to move away from static idents to something that reflected the motion that was felt by its grown audience of automotive fans. They needed strong and consistent channel branding rollout across its digital and social platforms.
Solution
Evolve the channel branding identity by creating interstitial animations that would sit at the opening and end frames of all their digital and social videos.
Deliverables
Animation
Sound engineering
Social platform intro/outtro
Video bumpers
Social content creation
