ABBVIE HCP ANIMATION
Explainer animation film
AbbVies modular approach to Motivational Segmentation which is aimed to p
Client
AbbVie
Services
Animation
Art direction
Concept and Ideation
Sector
Pharmaceutical
Health
Wellbeing
About the project
AbbVie required an engaging explainer video to clearly communicate the benefits and purpose of their healthcare solution to both medical professionals and patients. The aim was to translate complex clinical information into an accessible, visually coherent narrative that builds trust, demonstrates credibility, and encourages understanding across audiences.
Solution
This explainer video succinctly bridges the gap between clinical expertise and patient understanding. It first addresses healthcare professionals with the technical rationale, then transitions into a patient-facing narrative that demystifies the treatment journey — using clear animation, calm pacing and inclusive language.
Deliverables
Animation
Storyboarding
Illustration
Concept & Ideation
Art direction
