ROTAVIRUS SOCIAL CAMPAIGN
Unbranded disease awareness
Empowering parents through social engagement.
Client
GSK
Services
Social content creation
Art direction
Concept and Ideation
Sector
Pharmaceutical
Health
Date
2024
About the project
The aim of this campaign was to create a sense of urgency and emotional resonance in parents, encouraging them to reach out to their healthcare provider. Additionally, we sought to enhance the understanding and dispel misconceptions surrounding rotavirus.
Solution
Drawing inspiration from the playful and engaging 'hack it' approach commonly seen in online content, I led a dedicated creative team in conceptualising, directing art, and producing short, witty social media reels for Instagram, Facebook, and TikTok platforms. These reels aimed to underscore both the urgency and misunderstandings associated with rotavirus within the campaign.
Deliverables
Concept development
Art direction
Storyboard treatment
Packaging & print design
Social content creation
Brand playbook
