ADIDAS TUBULAR CAMPAIGN
Product launch campaign
The adidas Originals Tubular is a bold new silhouette born from some of the brand’s most creative minds that marries form and function like never before.
Client
Adidas
Services
Photography
Art direction
Concept and Ideation
Sector
Consumer
Retail
Clothing
About the project
The adidas Tubular launch was influenced by prototype designs from the brand's 1990s archive and the unique concept of a sole designed like an inner tire tube or space boots. The original 90s models were too far ahead of their time for mass manufacturing, but the 2014 relaunch leveraged modern technology to realise the original vision in a new, lifestyle-oriented format.
Solution
The first Adidas Tubulars were extremely light and airy influencing the direction around zero gravity. This lead to the creation of the visual campaign the visualised wearers of the shoes floating in space.
Deliverables
