ADIDAS - WHY I RUN

Campaign photography and socials

The Adidas "Why I Run" campaign, was particularly focused on inspiring women and younger generations by shifting the narrative from personal running journeys to the power of running together. The campaign emphasised that while running is personal, a community can enrich the experience for everyone, regardless of their running frequency

Client

Adidas

Services

Photography

Social content creation

Art direction

Sector

Consumer

Sports

Wellbeing

About the project

Adidas launched a campaign that looked at fitness influencer ambassadors and wanted to deep dive into their stories to understand what makes them who they are.

The Adidas "Why I Run" campaign was a global running initiative to promote the benefits of running and a sense of community. It was particularly focused on inspiring women and younger generations by shifting the narrative from personal running journeys to the power of running together. The campaign emphasized that while running is personal, a community can enrich the experience for everyone, regardless of their running frequency.

Solution

I worked with a series of fitness influencers across London to understand what was their motivation, and used this to create a series of ad campaign and social content.

Deliverables