Create 20 interactive 6 sheets within bus shelters to get Creme Egg fans involved in a participative race against time and let them have some real fun with the product.  The “Goo The Egg” interactive zones generated 80,000 interactions, “gooed” a million Creme eggs, and generated lots of trade and user-generated PR appearing at bus shelters in London, Birmingham, Glasgow, Manchester, Nottingham, Sheffield and York.