NUTRICIA DIETETIC APP
Mobile app design and marketing
The Nutricia Dietetic App, a tool for healthcare professionals that provides information and calculations for Nutricia products
Client
Nutricia
Services
Art direction
Concept and Ideation
Motion graphics
Sector
Healthcare
Pharmaceutical
Wellbeing
Date
2023
About the project
Dietitians are regulated healthcare professionals with degrees, clinical training, and certification. They’re held to strict ethical and evidence-based standards. In a busy clinical or dietetic environment they often need to pull up product specs, feeding plans, suitability details quickly.
Solution
Modernise the Nutricia dietetic app. Work with a mobile development team to update and streamline the user experience. Amongst the many asks, the objectives are to provide an up-to-date product compendium of all the specialist nutrition products (adult, paediatric, metabolic). As marketing strategy create a an awareness campaign for radio and online to promote the app using a splash of humour.
Deliverables
Mobile app UI/UX
Animation
Art direction
Radio
