OBJECTS OF GRATITUDE
Patient case study film
Bringing to life the stories surround the objects that matter to patients who have suffered and survived cancer.
Client
Bristol-Myers-Squibb
Services
Film
Art direction
Concept and Ideation
Sector
Pharmaceutical
Health
Wellbeing
Date
2021
About the project
Objects of Gratitude is a project which involves talking to doctors and healthcare professionals about what objects matter the most to survivng cancer patients.
Solution
A series of films was created to highlight the conversations with HCP's during the height of covid pandemic. Narrated by the very healthcare professionals that treated the patients. and recorded over zoom calls, the challenge was to create an engaging and thoughtful series of short stories heroing cancer surivivors and highlighting the very objects that had brought renewed meaning to their lives.
Deliverables
Storyboarding
Concept & ideation
Art direction
Film direction
