SAMSUNG OLYMPIC 2012 TORCH RELAY
Digital product UI/UX
Samsung was an official 2012 London Olympic brand ambassador. I was a creative lead in creating the Samsung Olympic Torch Relay campaign designed to humanise Samsung’s role as a worldwide Olympic partner.
Client
Samsung
Services
Web design
Social content creation
Art direction
Sector
Consumer
Mobile
Consumer goods
Date
2012
About the project
People could apply through Samsung’s Facebook page, its dedicated microsite, or through Vodaphone stores via Samsung Galaxy Tabs. They were encouraged to submit a story or video showing how they inspired others. Winners were randomly chosen to carry the Olympic Flame during the relay across the UK.
Solution
Create a submission platform that is quick and seamless for retailers or audiences online to complete nominations. Utilise Samsungs Tab devices and an entry touch point, reinforcing the brands commitment to the spirit of the olympics. Tie in brand ambassadors to further amplify the up coming event and create excitiement.
Deliverables
Logo design and brand system development
Social content creation
Product photography, style guidance and image retouching
Website development UX/UI
Creative consultation across interior store and OOH
Experiential campaign evolution
Photography style guidance and image treatment
